Soft.Strong.Becoming.

Digital experiences, automation and AI-powered solutions for growing businesses.

We help businesses build a stronger digital presence, capture opportunities and reduce repetitive work through modern websites, automation and intelligent digital solutions.

Book a discovery call See selected work
  • Custom design on every project
  • A studio in South Africa, clients worldwide
  • Clear terms: 50% to begin, 50% before launch
  • You work directly with us, from brief to launch

Work that carries a story

Four recent websites, each built around a client's story and how people actually use the site.

Services section of the Ndzungu M Tradeworks website
Gallery of completed water purification and geyser installations
Home page of the Ndzungu M Tradeworks website

Trade business website

A shop window for a full-service trade business

The challenge
Ndzungu M Tradeworks covers plumbing, tiling, water systems and paving across East London and Mdantsane. They needed a website that shows the quality of their finished work and makes it easy to ask for a quote.
What we built
A full-service website with seven service sections, a gallery of 15 completed projects, a one-tap WhatsApp quote button, click-to-call numbers and a clear contact section.
The result
Customers can see real work, then call or message on WhatsApp in one tap. Live at ndzungumtradeworks.netlify.app.
Visit the Ndzungu M Tradeworks site
Themes section of the Sokhana and Side wedding website
RSVP form on the wedding website
Home page of the Sokhana and Side wedding website

Luxury wedding website

An editorial invitation, made for phones

The challenge
Sokhana and Side wanted a wedding site that felt like a luxury editorial invitation, and that every guest could use easily from their phone.
What we built
A refined black and gold site with RSVPs sent through WhatsApp, and a gifts section that reveals banking details only when a guest taps to see them.
The result
Guests reply in the app they already use, and gift details stay tucked away until they are needed.
Visit the wedding site
About section of the BOLD website
Videos and media section of the BOLD website
Why BOLD matters section of the BOLD website

Community organisation website

Telling BOLD's story online

The challenge
BOLD is a community-driven, heritage-focused organisation rooted in the 1987 Battle of Lurwayizo in Willowvale. Their WordPress site was struggling, and their story deserved a home that feels established and trustworthy.
What we built
A complete website in their green and off-white branding, with their story, the BOLD values, a photo gallery and embedded news coverage, plus search and social-sharing markup so their links look right when shared.
The result
A lightweight site with no plugins to keep updating, live at battleoflurwayizo.org.
Visit battleoflurwayizo.org
About section of The Bezht website
Best sellers section of The Bezht website
Home page of The Bezht website

Organic garden supplies website

Explaining organic soil, and selling it

The challenge
The Bezht supplies organic compost, worm castings and growing mediums to South African gardeners. Their site had to explain why organic soil matters, then make the range easy to browse.
What we built
A modern single-page site that moves from the organic approach to the two product categories, six best sellers priced in rand, an illustrated soil-layers guide for building a mix, reviews and a monthly email signup.
The result
One scroll takes a visitor from learning, to choosing, to joining the mailing list. Live at thebezht.netlify.app.
Visit The Bezht

Services and pricing

Start with what your business needs today, and add automation and intelligent systems as you grow. Prices are in US dollars and shown as starting points, and you receive a clear quote before any work begins.

Websites

Professional websites built to make your business look credible and turn visitors into enquiries.

Starter Website

For small businesses that need a professional, credible online presence.

Starting at$900

  • Up to 5 pages
  • Responsive design
  • Customised visual design
  • Contact and enquiry form
  • WhatsApp and contact integration where appropriate
  • Social media links
  • Google Maps and location integration where appropriate
  • Basic SEO setup
  • Basic security configuration
  • Deployment
  • 1 revision round

Final pricing depends on project requirements.

Get a quote

Business Website

For businesses that want their website to actively support growth and generate enquiries.

Starting at$1,500

  • Up to 8 pages
  • Conversion-focused structure
  • Lead and enquiry capture
  • Testimonials
  • FAQ section
  • Blog or resources section where appropriate
  • Analytics setup
  • Stronger SEO foundation
  • Lead notification workflow
  • 2 revision rounds
  • 30 days of post-launch support

Final pricing depends on project requirements.

Get a quote
Recommended

Website + Automation

For businesses that want more than a website: the systems behind it that capture, organise and follow up on enquiries.

Starting at$2,500

  • Professional website
  • Lead capture
  • Automated enquiry responses
  • Lead notifications
  • Lead organisation
  • Basic lead qualification
  • Email automation
  • Booking workflows where appropriate
  • Analytics
  • SEO foundation
  • 30 to 60 days of support

We design the system around your business workflow, so final pricing depends on the complexity and integrations required.

Discuss your project

Automation services

Systems that capture enquiries, organise leads and take repetitive work off your plate. Priced by how many steps and systems are involved.

Simple automation

Focused workflows that connect one step to the next.

  • Website enquiry → email notification
  • Form → Google Sheets
  • Booking form → calendar
  • Customer enquiry → automatic acknowledgement

Starting at$500

Multi-step automation

Connected workflows that move information across several steps and tools.

  • Lead capture → qualification → CRM → notification
  • Customer enquiry → categorisation → email → task creation
  • Form submission → database → follow-up workflow

Starting at$1,000

Advanced AI and automation

For more complex workflows that use AI or connect several systems.

AI, multiple systems, CRM integrations, APIs, automated follow-ups, lead scoring, reporting and custom business logic.

Starting at$2,500

Complex integrations and third-party software costs are quoted separately where applicable.

Discuss your project

Online stores

Stores that help you sell with confidence, from your first products to a growing catalogue.

Starter online store

For smaller businesses starting to sell online.

Product catalogue, categories, shopping cart, checkout, payment integration, shipping setup, mobile optimisation, basic SEO and basic analytics.

Starting at$1,200

Growth online store

For growing e-commerce businesses. Potential features include:

A larger product catalogue, product filtering, customer workflows, email automation, analytics, conversion optimisation, marketing integrations and an abandoned-cart strategy.

Starting at$2,000

Advanced e-commerce

For more complex stores that need custom functionality or integrations.

Scoped around your requirements. Advanced e-commerce projects are quoted according to scope.

Starting at$3,500

Get a quote

Custom business systems

Starting at$4,000

For businesses that need a tailored digital system rather than a standard website. Every system is scoped around your specific business requirements.

Discuss your project

Potential solutions include

  • Custom dashboards
  • CRM workflows
  • AI integrations
  • Advanced automation
  • Custom forms
  • Booking systems
  • APIs
  • Business-specific workflows
  • Reporting systems
  • Internal tools

Monthly support

Ongoing care so your website and systems stay secure, current and working the way they should.

Website Care

Keeps your website healthy and up to date.

May include website maintenance, security monitoring, backups, minor content updates and technical support.

$100 to $200per month

Growth Care

For websites that are actively bringing in enquiries.

May include website maintenance, content updates, basic SEO maintenance, analytics review, website optimisation, lead form monitoring and priority support.

$200 to $400per month

Automation Care

Keeps your automated workflows running smoothly.

May include automation monitoring, troubleshooting, workflow optimisation, minor workflow changes and technical support.

$300 to $750+per month

For larger or more complex systems, custom monthly support plans are available. Third-party software, hosting, API, messaging and other external service costs are separate unless they are explicitly included in your project proposal.

Get a quote

Flexible project payment structure

50%upfront to begin the project.
50%due before final launch and handover.

For larger projects, payment schedules can be customised according to scope.

Not sure what you need? We will work it out together.

Book a free discovery call
Coming soon

Elzara Labs

Where we build our own products. What you see here is in development and is not yet available to buy.

Follow the journey

Need automation now? Our automation services are available today.

In development

LeaseFlow AI

Property management, reimagined.

We are developing LeaseFlow AI, an upcoming platform designed to help property managers handle tenant enquiries, maintenance requests, applications, follow-ups and day-to-day property operations from one connected system.

Potential benefits

  • Centralised property information
  • Maintenance request tracking
  • Tenant communication
  • Application workflows
  • Automated follow-ups
  • AI-assisted insights
  • Better visibility across a property portfolio

LeaseFlow AI is not yet available for purchase, and features may change as it is built.

We're building beyond websites.

Elzara by Her is growing into a digital solutions agency focused on websites, automation and AI-powered business systems.

Our long-term vision includes specialised solutions for industries such as property management, dental practices and other service-based businesses.

We start with the problem, build the solution and improve it alongside the businesses we serve.

How we work together

Every project starts with a conversation about what your business actually needs, not a one-size-fits-all package.

  1. 1

    Discovery call

    We talk through your business, your goals and what you need. No pressure and no jargon.

  2. 2

    Quote and payment

    You receive a clear quote. 50% is paid upfront to begin the project, and 50% is due before final launch.

  3. 3

    Design and build

    We design and build your project ourselves, with clear updates along the way.

  4. 4

    Launch and support

    Your project goes live, and a monthly support plan keeps it secure, backed up and running smoothly.

You work with us directly, from your first call to launch day. No account managers, no hand-offs.

Questions, answered

How does payment work?

50% is paid upfront to begin the project, and 50% is due before final launch and handover. For larger projects, payment schedules can be customised according to scope, and everything is set out in your quote.

Do you work with clients outside South Africa?

Yes. The studio is in Willowvale, South Africa, and we work remotely with clients around the world. Pricing is in US dollars, and we can talk by video call or WhatsApp.

How long will my project take?

It depends on the scope. Your quote includes a timeline, so you know what to expect before you commit.

Which automations can I get today?

Simple, multi-step and advanced automations, from enquiry notifications to CRM workflows, are available now. LeaseFlow AI and other Elzara Labs products are still in development and are not yet available to buy.

What does monthly support include?

Website Care covers maintenance, security monitoring, backups, minor content updates and technical support. Growth Care adds SEO maintenance, analytics review, optimisation and priority support. Automation Care covers monitoring, troubleshooting and workflow optimisation. Exact inclusions are confirmed in your proposal.

Are software and hosting costs included?

Third-party software, hosting, API, messaging and other external service costs are separate unless your proposal explicitly includes them.

Let's talk about your project

Tell us about your business and what you need. We will reply with next steps and a quote, and set up your discovery call.

  • Emailelzarabyher@gmail.com
  • WhatsApp+27 73 590 7233
  • Based inWillowvale, Eastern Cape, South Africa, working with clients worldwide
  • Getting started50% upfront begins the project, and 50% is due before launch

Book a discovery call

Share a few details and a time that suits you.